The single most important thing you can do to grow your business is run paid ads, but where do you start? The truth is that there's no one size fits all answer. The trick is finding the right platform for your target audience and tailoring your strategy accordingly.
Paid advertising is when you run ads on a platform, like Facebook or Instagram. These ads are targeted to people who are most likely to buy your product, so they're very effective at generating sales. The challenge is that every platform has its own unique audience and rules for what can be advertised there. If you aren't careful about which platforms you choose and how you run your ads, your money will go down the drain without any return on investment (ROI).
There are multiple platforms where you can run paid ads like Facebook, Instagram, Google, Youtube, TikTok, Snapchat, and more. But it's not as easy as it seems, each platforms needs its own specific marketing strategy so your business has the best opportunity to generate impressions and conversions. Think about it like this: paid ads are like a cherry on top of a sundae. However, if your sundae doesn't have the right recipe for success then the ads won't do their job properly.
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As a small business, you know that there's only so much you can do to get the word out about your product or service. So when it comes to advertising, you want to be sure that you're spending your money wisely and getting the most bang for your buck. Whether you're using Google Ads, Facebook Ads, or another platform, our strategy will vary but will ultimately consist of taking leads or interested customers through a sales funnel. From the moment they see our ad, it's almost a no-brainer for them to choose your business over the others.
Before you go ahead and start running ads, we need to make sure you're ready. We know that happy customers = returning customers. And we know that the best way to keep your customers happy is by making sure they have a great experience from the moment they land on your site. So we'll run through your sales funnel—whether you have a sales team or just sell online—and help you identify any potential bottlenecks.
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There are multiple platforms where you can run paid ads, but here are the most popular ones:
1. Google
2. Facebook
3. Instagram
4. Youtube
5. TikTok
6. Snapchat
7. Spotify
Depending on your business model, some of these may work for you and some may not. It's important to analyze your audience before jumping full force into a platform.
Paid advertising can work for ANY type of business. We've worked with industries like meal plan companies, asphalt maintenance businesses, e-commerce stores, and more that have all increased their website presence by using our paid ad services.
The cost of paid ad services varies depending on the project's scope (the campaign complexity, number of page buildouts, and ad creations. To get the most accurate quote, it's best you reach out to our team so we can give you the most accurate total.
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Our team will compare you to your biggest competitors in your industry across multiple points from SEO to social media so you can find strengths & weaknesses in your business.
