The system I trained my team on
35 chapters. Every one ends with an activity section, so you finish each chapter having done something, not just read something. Personas, customer journey, copywriting, brand voice, offers, lead magnets, launch strategy, analytics, reporting, automation, sales. The same curriculum every person at UADV learns in their first ninety days.
The five templates inside the book are already live. Buyers get them by QR.