What is Meta Business Suite and How to Leverage It

Ever wanted an all-in-one platform that simplifies managing and engaging with customers across multiple social media platforms? Meta Business Suite is "that" platform. Meta Business Suite is designed to help you save time by allowing you to easily monitor and manage your Facebook and Instagram business accounts from one place.

With Meta Business Suite, you can create sophisticated campaigns, grow customer engagement, measure ad spend and performance, and ultimately grow your online business. What's more? You get an ads manager, an event manager, and a media library.

In this blog, we'll explain how to use Meta Business Suite to streamline your social media marketing efforts, including how to create an event in Meta Business Suite. 

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What is Meta Business Suite?

Meta Business Suite is an integrated platform that allows businesses of all sizes to conveniently manage and engage with customers across Facebook and Instagram, which have a combined audience of about 5 billion monthly users as of the first quarter of 2023. To put this in perspective, that's about half of the world's population and, hypothetically, almost all of the adult population, giving businesses on both platforms a darn good reach.

Meta Business Suite offers the same functionalities as Facebook's former app management platforms (Facebook Business Manager and Facebook Business Suite). However, unlike those two, Meta Business Suite can manage more than just Facebook accounts. It also manages Instagram business accounts.

Business owners and marketers now use Meta App Manager and refer others to this platform, as it is seen as a replacement for the former Facebook Business Manager and Facebook Business Suite, which were the ideal platforms for app management before Facebook became Meta.

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How to Leverage the Features of Meta Business Suite

Meta Business Suite offers various features that businesses can leverage to simplify their social media marketing efforts. Here are some of the key features and how you can leverage them:

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Integration of Facebook Business Suite and Instagram Business Tools

The best part of Meta Business Suite is that it integrates Facebook and Instagram business tools for small businesses. This integration is especially helpful for cross-platform marketing, as most businesses simultaneously run ads for the same content on Facebook and Instagram. 

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Centralized Dashboard

On the business suite platform, you can publish stories and posts on your Instagram and Facebook business accounts without switching platforms. You also have access to a creative media library to save content until you publish it on your business accounts. 

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Insights and Analytics

The insights and analytics feature is the main reason the Meta Business Suite is called the Meta Account Manager. At a glance, you get to see how your audience, content performance, and advertising campaigns are performing.

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These insights may include:

• Audience demographics such as age, gender, location, etc.

• Top posts and stories in terms of engagement

• Engagement rate on Instagram posts and stories

• Ads performance (cost per click and ad spend).

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Collaborative Tools

The collaborative tools in Meta Business Suite are designed to help businesses work together on social media management tasks. This includes assigning roles and permissions, sharing content within and across teams, and communicating through the platform. This speeds up activities and makes social media marketing easier for teams.

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Event Creation and Management

Another great feature of Meta Business Suite is its ability to create and manage events effectively. This can be useful for businesses that want to promote their products, services, or ideas through an event page. The platform provides all the necessary tools to create and manage events, such as event schedules, registration pages, Q&A sessions, etc.

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Here's how to create an event in Meta Business Suite:

• Log into your Meta Business Suite account

• Click on the Events tab

• Select the type of event page you want to create

• Enter all the necessary details, such as date, time, venue, and other related information.

• Publish your event page when you're done.

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Getting Started with Meta Business Suite

If you're interested in leveraging the features of Meta Business Suite, here's how to get started right away:

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Account Setup and Verification

To get started, the first thing you need to do is set up your Meta Business Suite account. You can log in with Facebook or Instagram or create an account from scratch. It typically involves creating a username and password and verifying your email address, just as you would when creating a new Facebook account.

Once you've completed the setup process, you can add Facebook and Instagram accounts to your Meta Business Suite profile. You do this by selecting the Facebook and Instagram business accounts you want to manage. If your account is currently a personal account, you would have to change it to a business or creator account to add it to your Meta Business Suite profile.

As a part of the account setup process, you can add people, such as page admins, to your account. Meta Business Suite offers two options for this: Employee and business admin. The difference between both is that while an employee would have limited access, a business admin would have full access. These options are great for businesses that have multiple people managing their accounts.

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Navigating the Dashboard

The dashboard includes all the features of Meta Business Suite, which can be accessed through the left-side menu. You can find insights and analytics, collaborative tools, event creation and management, and more tools in the More Tools section. Meta Business Suite's dashboard also gives you an overview of your accounts' performance metrics, such as total followers, engagements, impressions, etc.

It is quite interactive, and most of the tools you initially want to use would be in front of your screen (inbox, content, planner, ads, and insights). Here's a quick walkthrough to help you understand how to use each tool:

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Inbox

This is where you can see and respond to your messages and comments from Instagram and Facebook. You can also set up automation for faster responses. Depending on their access level, people who manage your Facebook page or Instagram account may have access to your inbox.

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Content

This tab lets you create content such as posts, stories, IGTVs, carousels, etc. It gives you an overview of all the content published across your accounts in one place. Meta Business Suite recently added an A/B testing feature for your content where you can post two different versions of your planned content to see which one will get more traction, eliminating guesswork and increasing overall engagement.

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Planner

This tool gives you an overview of upcoming post schedules and lets you plan future posts. The planner is a post scheduler that helps you to create content in advance and schedule posts for days, weeks, or months. This is a great tool if you're planning to launch an event or promote a product. It also gives you a view of how your different posts will interact with each other when posted.

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Ads

Every online business would benefit from running ads. Ad campaigns are one of the best ways to get more people to discover your business online. The Ads tab allows you to create and manage campaigns, set up targeting for your audience, and track the results of your ad campaigns in real time.

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Insights

This tab provides insights into account performance, including followers, engagements, impressions, etc., over a time period. You can also access benchmarking, which automatically compares your performance with similar businesses in the same category. 

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Creating and Scheduling Content

Yes, several apps exist for creating and scheduling social media content, but we can all agree that most of the good ones are either too expensive or too complex. Meta Business Suite is the perfect tool for those who want to create and schedule content without spending hundreds of dollars. This is why it is a great choice for marketers, especially those who batch-create their content. Here's what you should know about creating and scheduling content on Meta Business Suite:

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Adding Images, Videos, and Captions

One of the great features of Meta Business Suite is the ability to easily add images, videos, and captions to your posts. The content or planner tool allows you to create posts and edit everything on the platform. You can upload images or videos and add captions and reels. This makes it easy to create visually appealing content that will grab your audience's attention.

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Scheduling Posts

The planner tool allows you to schedule your posts for optimal reach and engagement. You can set start and end dates, specify time intervals, and adjust post frequency to get maximum engagement from your content. This is especially useful if you have a global audience and want to ensure that your content is posted when your audience is most active. Scheduling posts in advance saves time and helps ensure a consistent posting schedule.

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Analytics

Analyzing the performance of your posts is essential to optimizing your social media strategy. With analytics on Meta Business Suite, you can track the performance of your scheduled posts to understand what type of content is resonating with your audience at a specific time, which can help you identify the best time to post your content. 

Aside from that, you can see how many people have seen your post, how many have engaged with it, and what type of engagement you're getting (likes, comments, shares, etc.). This helps you identify which posts are performing well and which need more attention. 

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Using Insights and Analytics

Insights offer valuable feedback on what content is working and which posts need more attention. With Meta Business Suite, you can gain insights into your account performance, including followers, engagements, impressions, etc., over a time period. You can also access benchmarking so you know how your content stacks up against similar businesses in the same category.

Analytics provide even more detailed information on post performance, so you can adjust your content strategy if needed. You can track the reach of your posts and which ones are drawing the most engagement. With this data, you can build a better understanding of what resonates with your audience and optimize your content accordingly.

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FAQs on Meta Business Suite

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What is the Meta Business Suite?

Meta Business Suite is an all-in-one online tool for businesses looking to manage their social media platforms. It includes a planner, insights and analytics tools, a content creation tool, and an Ads manager.

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Is Meta Business Suite worth it?

Yes! Meta Business Suite has earned the trust of many businesses around the world. It has been used by small businesses and even large organizations to increase SMM earnings.

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Is Meta Business Suite free or paid?

Meta Business Suite is free for everyone. All you have to do is sign up and create your business profile.

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Meta Business Suite vs Meta Business Manager: What is the difference between?

Meta Business Manager is a premium version of the Meta Business Suite, which provides businesses with more features and capabilities. It allows business owners to manage multiple social media accounts, create custom campaigns for advertising purposes and analyze performance data on their ads.

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What is the Meta App Manager?

The Meta App Manager is used to optimize the performance of Meta apps (Facebook, Instagram, and WhatsApp), and it is available for both iOS and Android devices.

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Do you need a Facebook Page Manager if you have Meta Business Suite?

No, you do not need a Facebook Page Manager if you have Meta Business Suite. The planner tool will let you schedule posts for optimal reach, the content creation tool lets you create visuals and captions, and the insights and analytics tools provide insights into your campaigns.

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Meta business suite vs business manager, which is better?

Business Manager and Business Suite differ in their accessibility and account management capabilities. Business Manager is available on desktop only and focuses on Facebook pages and ad accounts. On the other hand, Business Suite has both desktop and mobile apps and allows the management of all Facebook and Instagram business accounts.

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Conclusion

Meta Business Suite has given marketers a great way of understanding their audiences, creating and scheduling content, tracking ad performance, and more. Leveraging all these features can be the difference between success and failure in social media and digital marketing. So make sure that you try out Meta Business Suite today to improve your overall strategy.

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